About Us

Alate is a British clothing brand, with a collection of Activewear so stylish, you'll want to wear it everywhere!

Our founder Paula Muir - has worked incredibly hard to hand-pick styles with stunning details and fabrications, that lift her mood and make her feel amazing.  As a busy mum of two, she wears the pieces day in - day out, personally testing each item to ensure that comfort, durability, fit and washability all meet her standards.  Then and only then, do they make it into the Alate collection.

Our brand ethos is about elevating your spirits and making you feel confident and ready to take on anything.  With beautiful fashion styling cues, gorgeous colours, patterns and form flattering fit; Alate helps you to show up as the best, most authentic version of YOU.  Feel Alated. Wear Your Vibe.